Video Marketing & Digital Media Production
WHAT IS VIDEO MARKETING?
Maximize Your Organic Reach
Video marketing is the future and it’s here right now! What Facebook was to the internet about 5-10 years ago is where Video is heading. Any business wanting to stand out from their competition should be investing in video marketing campaigns. Currently the best marketing method that can improve brand awareness, increase engagement with audiences and build trust with their customers is video.
Your videos can be simple or advanced so don’t be discourage by thinking its complex and really expensive to produce for small businesses.
Most digital marketing strategies these days will include the familiar marketing items like PPC, Social Media, SEO, but if they do not include Video is would be detrimental and risk the business being left behind as a majority of companies are incorporating it into their strategies. This provides your competition with an unfair advantage.
WHY USE VIDEO?
With the low costs of video it represents one of the biggest and best opportunities that every company should be taking advantage of at the moment. Consider that TV’ viewership is declining rapidly and Youtube viewership continues to increase day to day. Riding the video marketing wave right now while the costs and competition are low is a must. When you take into consideration that Youtube is the second biggest search engine and Facebook’s videos are on the increase this represents a massive blue ocean for any businesses from interior designers to large companies.
As a marketing company we feel passionate about this medium and encourage all our clients to adopt video to improve their marketing success now and into the future.
As one of the best business video production companies Acquaint can assist with amazing and great corporate videos, explainer videos, promo videos, etc. to promote your business and brand. The technology and tools we incorporate into your video will ensure your brand appears professional and the videos engaging.
BENEFITS OF USING VIDEO MARKETING
Let’s take a look at benefits of videos and what separates it from other marketing options.
1. Videos are engaging and people remember them more.
2. Audiences connect more emotionally with video and its helps improve conversion
rates.
3. Majority of clients these days prefer to watch a video than read an article.
4. Recalling your brand is much higher( 70% more) as clients remember what they see
and hear.
5. Marketing Heads across various industries in South Africa are using video in their
strategy.
6. Its helps with search engine optimization for your website as more viewers are 80%
likely to click to your website. There it also increases your click through rate.
7. Videos appear about 80% in the search results of Google.
8. Client who see a video for a product or service are more likely to move to the purchase
stage of your sales funnel.
As you can see from the benefits, implementing a video marketing campaign will definitely improve your marketing efforts for brand awareness, engagement and conversions. And video is not as complicated and expensive as most people assume.
TYPES OF MARKETING VIDEOS
Corporate Videos
Promo Videos
Explainer Videos
Sales Videos
PROMOTE YOUR VIDEOS
- Video promotion by publishing on various platforms
- Including video seo to ensure it ranks well on Google
- Video marketing campaigns
- Youtube marketing services
- Video content distribution strategy
- Professional video script copywriting
- On-site shot consultation, design, and filming
- High-quality video production and publication
- Video graphic creation
- Video SEO on both YouTube and your website (to help your video show up in search engine results)
Acquaint offers video services for clients throughout South Africa in cities like:
Durban, Umhlanga, Ballito, Richards Bay, Pietermaritzburg Johannesburg, Pretoria, Sandton, Cape Town, Port Elizabeth, New Castle, LadySmith, Namabia. Lesotho, Swaziland, Mozambique