Target the right clients
With SEO you are receiving clients with the intent of looking for your products or services at a stage in the buyer’s journey that makes them more likely to convert. An example is a customer is searching for “car service in my location” this means they are ready to pay for a car service and therefore there is more chance that you can sign them off as converted in your sales funnel.
Free – Don’t pay Google for positions
The positions in the SERP (search engine ranking page) are free unlike the Paid advertising spots. Therefore you will see a better ROI on SEO than Paid Ads as the volume will be larger and also continue to grow after time. Also factor in that Google paid ads increase on average of 5% per annum and also the competitiveness of a keyword may be high making it expensive.
More clients click on organic results than Paid ads
View the study below on clicks for pages on Google which proves SEO is a must for any company. Organic Search Click Through Rates: The Numbers Never Lie. On the first page alone, the first five organic results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. If you‘re like most searchers, you prefer clicking on organic results as opposed to clicking on paid ads. As noted by the CTR stats above, simply paying for Google Ads is not enough. Numerous studies have proven that to benefit from the traffic and organic clicks to your website your business needs to hold a prominent organic position in the results, namely page one. Studies indicate that “71.33% of searches resulted in a page 1 Google organic click. Page two and three only get 5.59% of clicks. On the first page alone, the first five results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.”
Source : Zero Limit Marketing