Don’t expect perfection from your very first email. You can do really well with your first email – assuming you’ve started your campaign on the right foot – but it’s going to take some work, some tests, and some re-working to really grab all the potential here.
Email marketing is like every other element of online marketing, meaning you need to rely on analytics rather than assumptions.
You may be surprised what the numbers show you.
For example, you may have seen some numbers before that are all about “the best time to send emails” or the “best days of the week to send emails” or “how many times a months you should send emails.”
There have already been several studies to determine when the best times are to send an email. Some of them are also quick to point out that there’s no one right answer here, and that different people open email and different times.
A lawyer for example, could be more likely to open emails between 10 am and 2 pm, while a nurse may open emails anywhere between 10 in the morning and 10 at night.
The point is, all this research is a great place to get started planning your strategies, but until you start gathering your own data on your own target audience, a generality is all it will be.
You can do a lot more with specifics than you can generalities.
And while you won’t have all the specifics on your first email blast, you can watch and record and consistently develop the campaign to do a little better with each send.