Bounce Rates: Amazing Secrets for making your website perform better!
Improving your website's performance
Are your website visitors sticking to your website like glue or just bouncing right off? Good thing it’s easy to tell with a metric like Bounce Rate. Your website’s bounce rate indicates the percentage of people who land on your pages and leave without clicking to move to the next step in their digital journey aka single page visitors.
So, you’re probably wondering why visitors leave your website without clicking and what you can do about it.
If visitors bounce that suggests that either they did not find what they were looking for on your page or your website was too difficult to navigate around. So, don’t focus on the incorrect metrics likes sales, leads and conversions until your bounce rate is fixed. If your websites entrance pages are not relevant to your visitors then you can’t expect any conversion, sales or leads.
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What is s good bounce rate?
Not all bounce rates will be the same as it depends on your industry and pages.
Here is a benchmark by to guide you:
Content Websites 40% -50%
Lead generation 30% -50%
Blogs 70% – 98%
Retail Sites 20% -40%
Service Sites 10% – 20%
Landing Pages 70% – 90%
Source: Hubspot
How to improve your bounce rates?
- Choose the right keywords to match your content and don’t just attract any users
- Create multiple landing pages with unique content and keywords for different types of visitors
- Maintain top rankings for branded terms
- Write attractive, useful meta descriptions for search engines users
- Improve targeting of online adverts
- Use good website layout
- Improve page speed to 3 secs or less
Hopefully this article will help you improve your website’s performance. Share some other tips with us that were not included here to improve bounce rates.