GROWING TRAFFIC ON YOUR WEBSITE IN 2020
Every business has an objective to get more clients and satisfy the existing ones. As a business owner or marketing specialist, your objective is to ensure there is a steady stream of potential clients that are aware of the business, what happening in it and what it has to offer in terms of services or products.
Consumers are spending over 80% of the time searching online for solutions to their problems or referrals/reviews of businesses they come across. Therefore, if you want to connect with these clients, it’s imperative that your business is online and communicating with these online visitors.
Your website is now seen as your business location or store that your clients visit. To ensure these visitors land on your website you will need to attract them to it using digital marketing platform and/or advertising.
There are various ways to draw visitors to your business online and ensure your website objectives are reached. Below we will discuss how you can attract more visitors to your website to help increase sales and build brand awareness.
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Social Media for increased Traffic to your website
Social media is a great platform to connect with your audience and grow them. There are costs involved in creating these accounts and some are simple to manage. If you’re in the B2B sector also remember that your clients will most likely have their own social media pages making it easier for you to find and connect with them. Depending on the type of business you have these channels can be used to connect with clients and drive them to your website to increase visitors:
The key here is to see where your customers are and choose those as your social media platforms.
There are 100’s of tools and information out there to setup these social media accounts effectively. Also remember the key in social media is consistency – post regularly and at the same time.
Writing Articles to attract Website Visitors
If you remember earlier, we alluded to the fact that clients are online searching for problems to their solutions. This is where articles come into play as they should help inform these clients of their problems and also provide possible solutions to their problems. Blogs can be setup on most websites these days.
It is also advisable to share these articles via your social media pages and drive them from there to your website with meaningful and useful content. To start off I would suggest thinking of your clients 3 biggest problems and write an article on how to solve each.
Online ads are one of the most effective and fastest ways to reach clients and grow your traffic. With the vast variety of options available from Goolge Search and Display Ads, You Tube Ads, Facebook ads, etc. your chances of driving traffic to your website becomes more easy.
Choose the channels that will work for your business and where your customers will be paying. Start off with a low budget first then once you have an effective campaign running you can look at investing more cash into the platform.
Google controls most of the search online in South Africa and probably a majority of the continent. Making sure your website meets their requirements is critical if you want to drive traffic to your website.
Here are 10 tips that you can implement to ensure you comply with Google.
- Ensure website is mobile-friendly
- Install an SSL on your site
- Setup a Favicon on the site
- Do not buy links as you can get penalized for bad quality links
- Submit your website to Google and other search engines
- Setup a Google Analytics account to measure your results
- Setup a Google Search Console account to be aware of issues on your site.
- Add a sitemap to your website and submit to Google
- Make sure you implement standard on-page search engine optimization
- Create a Google my business account and have it verified
SEARCH ENGINE OPTIMISATION(SEO)
SEO is all about understanding the factors that Google use to allow your website to be seen in search engines. If you meet these criteria then you stand the chance of your content or business been seen online. SEO is seen as one of the most important factors for increasing your website’s traffic. Learn more here … SEO EXPLAINED
This list is not the complete list but will help improve your rankings
Your website layout is also important and you can read here on how to ensure it is effective.
Following these tips will get you started in increasing the traffic to your website and on the road to ranking well and connecting with your clients.
DOWNLOAD YOUR MUST HAVE PRACTICAL TIPS FOR ON-PAGE SEO TO INCREASE YOUR TRAFFIC MORE.
If this all seems a bit too much, then please contact us to learn how we can help implement these ideas for your business. Complete the form below and we will contact your asap to assist.